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American Art Collector Magazine Interviews Beau Alexander about Maxwell Alexander Gallery in Downtown Los Angeles

February 15, 2019

Maxwell Alexander Gallery is a leading West Coast destination for some of the country’s best realists, dubbed “The New Breed of Fine Art.” The gallery specializes in middle and early career artists with exceptional technique and a unique vision. Noted artists include Jeremy Mann, Serge Marshennikov, Cesar Santos, Joseph Todorovitch, Kim Cogan, Michael Klein, Joshua LaRock and David Kassan.

“Maxwell Alexander Gallery is located in the South Park district of downtown Los Angeles, just a couple streets over from the Convention Center and Staples Center. In recent years, downtown LA has become one of the most sought-after locations in Los Angeles. Recent articles have shown 35 new high-rise building projects, many of them including residential units,” says Beau Alexander, president of the gallery.

“Needless to say, the market is booming. We are continuing to service our out-of-state clientele, but we’ve also gained a whole group of new clients this past year who are new residents of downtown LA. As a result, sales have doubled in 2018 and we look forward to continue the trend in 2019.

He continues, “The roster of master artists exhibited in our white walled, 16-foot high ceiling contemporary gallery, has transformed typically modern collectors to take a second look at contemporary realism— and add works to their growing collections. We are thrilled to be in the middle of this growing market and a worldwide destination for enthusiastic collectors.”

In February, the gallery will host an exhibition for Todorovitch featuring his new series of muted-toned figurative works that feature hist of color, creating a dreamlike sensation.

Tags Maxwell Alexander Gallery, Beau Alexander, Contemporary Realism, Contemporary Western Art, Contemporary Gallery, DTLA, Los Angeles, Jeremy Mann, Serge Marshennikov, Cesar Santos, Joseph Todorovitch, Michael Klein, Kim Cogan, David Kassan, American Art Collector Magazine
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American Art Collector Magazine's Upcoming Show Preview on Joseph Todorovitch

January 25, 2019

Low Chroma

As an artist and instructor, Joseph Todorovitch is always exploring new methods of how to apply paint to a canvas— whether that is changing up the tools he uses or experimenting with a new color palette. This penchant to push the boundaries artistically helps keep Todorovitch’s figurative paintings fresh and moving into new series. Most recently, he has been aiming for simplicity in his paintings by limiting the tools he uses and working in a relatively low chroma color palette.

“Even though the color is relatively neutral, I do find there is more and more subtlety, which is nice,” says the California-based artist. “There’s quite a bit of color. It feels poetic to me as opposed to some of my earlier work a year or two ago that was really high chroma.”

Another important element to this latest body of work is that the paintings seem to have more feeling to them, such as in the work Wonder where a woman stops to pluck a flower from a blooming field below. “For some reason, simplifying has really been a good, direct path to creating more feeling in the painting. That’s been a fun discovery,” Todorovitch explains. “[Wonder] is the two-value statement, a dark figure against a light background, and a very simple compositional device to create a compositional balance. It’s a notan— the physical design of simple light and dark and how it interacts.

“It’s a little mysterious to me still how the interaction between those shapes can really create emotional content,” he continues. “That’s been the thing I’ve been trying to explore. I haven’t put my finger on it, to be honest, but I’m not trying to articulate it that much. It’s been largely intuitive. Being a teacher, speaking about it two or three times a week, it’s nice to step away from that necessity to articulate it and instead feel my way through painting. I’m trying to embrace that and not pin it down too much.”

In other works, such as Rapunzel and Bather, Todorovitch has taken a conceptual approach to realism where instead of strictly relying on what appears in front of him he takes liberties in adjusting the scene. “I am changing things as I go, adding my own ideas to the painting and being less fearful of taking away from my reference,” he shares. “I think that’s been a real source of inspiration for these works, allowing me to rely on my own design intuition.”

February 9 through March 2, Maxwell Alexander Gallery in Los Angeles will present a showcase of Todorovitch’s new works.

Tags American Art Collector Magazine, Joseph Todorovitch, Figurative Painting, Solo exhibition
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Southwest Art Magazine Previews Joseph Todorovitch's Upcoming Solo Show

January 25, 2019

In a small solo show opening at Los Angeles-based Maxwell Alexander Gallery on Saturday, February 9, California figurative painter Joseph Todorovitch continues to explore the nuances of the human form. But this showcase of about 10 new oil paintings is also sprinkled throughout with what Todorovitch describes as “magical, fairy-dust things,” including quiet, almost dreamlike moments in the human experience. A few pieces convey, for example, the feelings of wonder and inspiration that come through wandering and discovery. “I’m really focused on creating a genuine feeling in these paintings that is simple and hopefully universal,” adds the artist. “They are kind of whimsical with a little bit of charm.”

Todorovitch, whose works have appeared in such prominent national shows as the Salmagundi Club’s American Masters and the California Art Club’s Gold Medal Exhibition, has been painting for nearly two decades. “That’s a lot of time to explore and feel that I have dexterity in painting and with artistic concepts in general,” he says. Now, adds Todorovitch, “I feel like I can throw it all out the window and be free. I’ve had great joy in learning all those skills, but it’s nice to retire into this person who owns all the technical experience and can just kind of play with it.”

Although the contemporary realism remains faithful to the representational acumen of historic masters like William-Adolphe Bouguereau and John William Waterhouse, he has increasingly been tapping into his own life experiences and personal creative vision when he paints. “It makes it feel like I’m creating something more special,” says Todorovitch. “I do love representational work with high-fidelity realism in doses, but not at the sacrifice of my personal choices in portraying the subject,” he explains.

So, while photographic references still have a place at the artist’s easel, these days they are mostly a loose visual compass for Todorovitch, who is armed with years of experience working from life. “I’m feeling free to make design decisions that may even stray from what I’m actually seeing. That’s really where I’m starting to feel fulfilled in my work,” he says. These creative choices extend to the varied ways he is applying his paint. In a single picture plane, some areas might feature large, graphic shapes with impasto and expressive brushwork, while other areas might display thinner, more delicate paint applications and refined detail. “The engineering of the paint should have a certain impact,” he says. “I’m trying to create a simple, elegant and poetic statement with this new work.”

That means Todorovitch is engaging more fully in the process of editing and simplifying, which includes not only abridging his use of the many technical tools in his repertoire, but also paring down his palette, even in figurative pieces that feature California landscapes in the backgrounds. In his latest work, he notes, “I still wanted to portray a subtle sense of illumination, but not so much the strength of color that I was using in my last few shows.”

Todorovitch’s efforts to personalize and simplify his vision have added up to an unanticipated but welcome effect: the luminous, understated works of Edgar Degas are revealing their influences in his paintings now more than ever. “Degas was one of the artists I really started admiring at the beginning of my artistic journey,” he says, “and I think I’ve come full circle.” — Kim Agricola

Tags Southwest Art Magazine, Joseph Todorovitch, Figurative Painting, Solo exhibition

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